Anne Nolens
Azar was founded on the belief that brand merchandise deserves the same care, creativity and quality as fashion itself.
After more than 15 years in the fashion industry, I learned what makes clothing truly valuable. Thoughtful design, quality materials, and the emotional connection that makes people want to wear something.
In corporate clothing and branded merchandise, that connection is often missing. People wear these garments every day, yet they are frequently generic, feel dated, and quickly replaced. This leads to low adoption, limited brand impact, and unnecessary waste.
Azar exists to change that.
We create fully custom-made garments that people enjoy wearing.
Modern silhouettes, carefully developed colours, premium fabrics and refined finishes ensure that branded clothing feels contemporary, comfortable and aligned with your brand identity.
For our clients, this means stronger brand consistency, higher wearability, longer product life cycles and teams that feel represented rather than uniformed.
Sustainability is an integral part of this approach. By designing durable garments that are worn longer and produced responsibly in Europe, we help brands reduce waste while investing in pieces that retain value over time. Because the most sustainable garment is the one that doesn’t need replacing.
